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Appointment of an international team to design the heart of the Media Cluster

An international team led by the architecture and urban planning firm François Leclercq has been selected to design a new metropolitan district and the heart of the Media Cluster.

The Brussels Region, the municipality of Schaerbeek and the two public broadcasting corporations have appointed a team of urban planners to design the diverse and vibrant new district around the new VRT and RTBF headquarters. The project will be developed on 19.6 hectares of land belonging to RTBF and VRT.

The winning team has 24 months to design this metropolitan urban project based on the construction of a Media Cluster, housing and local facilities and the development of a major regional park. It will also be responsible for supporting the implementation of the project.

The urban project is intended to address two sets of objectives:

  • regional and municipal objectives relating to the development of the media as an economic sector by establishing a specific cluster, to the construction of housing and to the creation of quality public spaces;
  • the objectives of VRT and RTBF concerning the restructuring of their buildings and their wish to be part of a dynamic district by the end of 2019.


An international consultation

The appointment has been made following an international consultation launched by the Urban Development Agency (ADT-ATO), acting in the name and on behalf of the Brussels-Capital Region, the municipality of Schaerbeek, RTBF and VRT.
Fourteen international teams responded to the call for applications. Four teams were selected to submit tenders on 31 March 2014. The teams’ proposals were submitted to an advisory committee comprising representatives of the project ownership, the chief architect of Brussels, the Flemish chief architect and external experts.

From Barcelona to Brussels

The selected multidisciplinary team consists of:

  • Agence François Leclercq, which has a reputation for the development of major sites such as Paris Nord-Est, Euroméditerranée in Marseilles and its Bois Habité project in Lille;
  • the architectural firm BOB 361, which among other projects designed the student centre in Antwerp and 59 passive social housing units in Forest;
  • the Barcelona-based landscape agency Espinas i Tarraso, which was responsible for the redevelopment of the Barceloneta waterfront in Barcelona;
  • the Spanish media planning agency NATEX, expert advisor to the Barcelona media cluster 22@BCN;
  • the Belgian planning agency BUUR, which drew up the master plan and definition study for the RTBF/VRT site and will be responsible for the master plan’s impact study;
  • and the consultancies CITEC engineering (mobility), Alphaville (urban planning), Transsolar (sustainable development) and Mageo Morel Associates (infrastructure).